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from here.

A clothing brand inspired by the colors and spirit of Hawaii to celebrate multicultural backgrounds and encourage feeling comfortable in your own skin.

With my Chinese, Filipino, Italian, Irish background, I've always felt out of place. I'm never white enough. I'm never Asian enough. But in Hawaii, where nearly a quarter of the population is multi-racial, I felt at home. 

So, why is our tagline "from here"? A microaggression that many mixed race people can identify with is the constant question, "Where are you from?" Regardless of where I am, my answer is always "I'm from here."